JADE represents the contemporary cosmopolitan woman of all ages. She embraces femininity with a unique style, drawing inspiration from the beauty of life.

At JADE, we aim to celebrate various styles by blending classic sophistication with cutting-edge trends. Our collections represent the dynamic taste of the modern individual, from timeless essentials to bold, statement pieces. Each piece is carefully chosen by founder Hanne Tournel to evoke a sense of individuality and confidence, empowering you to embrace your unique fashion journey.

We believe in the transformative power of fashion, and our dedicated team is here to guide you through the latest trends and/or timeless classics. Whether you're seeking a casual ensemble for everyday chic or a show-stopping look for a special occasion, our diverse collection ensures you'll find the perfect expression of your style.

JADE began as a brick-and-mortar store (which we still are) which soon extended with an online presence through our social media and online shop. So, join us, online or in our physical store, on this sartorial journey, where style knows no boundaries, and self-expression is celebrated.